July 14, 2017
In today’s digital realm, having a book or two out is now considered almost a right of passage for a business owner with a message to share.
But I think there might be a danger to treating book writing as a personal branding tool, if you do it too soon into your entrepreneurial journey.
What happens if you put a book out there before you have very much to say, or the experience to back up what you are saying? Well in the long run, don’t you think that might actually hurt your personal brand?
Being strategic about this – why would you want to write a book early in your career?
I’m going to guess that your answer might be: positioning. And again, being strategic, there are a hundred-odd other ways to position yourself, so you don’t have to do what everybody else seems to be doing!
I would advise you to share your message in briefer and more modern digital forms..