November 28, 2017
Why have you started worrying about what is going on around you?
Show up as yourself.
Practice mindfulness. I am a BIG proponent of being in the present. Observe your life, your energy, your decisions. ?
Take on criticism if it is useful. Ignore it if it is just criticism – because mostly that’s what it is.?
Talk, act, be yourself. Don’t be afraid of social media. Talk the way you would always talk. If you swear, pick your audience and swear. If you’re always polite – target the audience who believe that matters. Remember – the market is big enough for everyone.
Forget socially acceptable.
Forget tailoring yourself to a market. They will know you’re faking it anyway. Instead – tailor your offering to your market.
Vanilla is only for icecream! In business one size does not fit all. Remember that!
The ‘what people want to hear’ story is for people with no imagination.
Be unique, be yourself and attract to you (notice – attract to you, not make it happen) those people who are looking for a solution from someone who sings from their songbook.
Be your own brand and be unafraid.
If you’re naturally cranky – play on it.
If you’re one of those people that wakes up full of the joys of spring – then be that girl or guy.
Channel your inner lion/ess unashamedly.
Be on point.
Be noisy if that’s who you are. Be quiet if that’s your gig.
But don’t even attempt to be extrovert when you’re introvert or vice versa.
Leave the old stories about who you are or are not behind. You are running your own show now. Let your passion shine through.
Focus on loving your business. Do what you do well. You will sell because you are believable.
If you are there because your heart sings when you are doing what you are doing, you are going to attract people who are also passionate.??So case in point.
Am I going to go to a picture framer who bought a franchise for a job? Or am I going to go to the person who loves visual ‘stuff’ and gets a thrill out of framing pictures and can’t learn enough about it?
Chances are, if I’m just getting a job done I will go to A. If I love art and it matters to me I will go to B. That’s how the world works.
And if I want some assistance am I going to take my business to a tired, burnt out, disillusioned ‘expert’ who is going through the paces, or will I go to someone who is feisty, enthusiastic and motivated?
It is a no-brainer.
People are attracted to good energy. Be the champion of yours.
Remember entrepreneurs, winning starts from the inside!