September 15, 2017
I know it sounds a cliche, and what is it anyway?... but the relentless pressure to fit in, to appear "good enough", to have the right collection of assets (cars, houses, clothes, holidays, social media followers) drives all our behaviour.
To work out what you are about and how to stand comfortably in your own skin, my take on authenticity, is the Gig.
And it's not easy - but what else is there at the end of the day?
That Success is not out there when you've "made it"
Having "made it" in life and business, and "lost it" too.
I've learnt the hard way, that success is when you can master your thoughts and your attitude, despite the prevailing situation you find yourself in. (easier said than done of course!)
When you put out a lead magnet what generally happens? People click the link to buy into the great promise offered, but the e-book or tips series is downloaded but left for later to digest - which never happens. This means there is little engagement and its value is limited.
Survey based, self-discovery, self-assessment type lead generating approaches will increasingly take over as they are more interactive, useful and engaging.
If business strategy is about setting a clear vision and taking relentless baby steps towards it, then for me mindset strategy is a way of being.
To keep things simple and memorable I put this down to 5 A's as follows