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Inspire The Next Generation Through Connection To What You Do

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Have you ever considered how your business and what you do for a living looks like to the younger generation?

For those of you with children what is their perception of what you do?

Do they actually know?

Are they proud of what you do and can they/would they be willing to articulate that to their peers?

Or do they just think that what you do is boring and merely a means to pay the bills and put a roof over their head?

In reality it will be the quality of your communication to them that influences their response and reaction to you.

This is true across the board of course but it’s easier said than done right?

It is our responsibility to remain connected with the younger generation.


Before we can inspire anyone we need to demonstrate empathy, be prepared to listen and to actively seek out the beliefs and values of the younger generation.

I watched the film “Darkest Hour” last night and there was a memorable scene where Winston Churchill boards an underground train and seeks out the opinion of the commuters regarding whether as a nation the UK should fight on or negotiate a surrender to the Nazi’s.

When was the last time that you canvassed the opinion of the next generation?

One place to start is to consider taking on an apprentice and don’t be afraid to learn from them.

Apprentice’s add great value to a business not just in their enthusiasm and energy but also their opinions.

Take time to understand the aspirations, goals, anxieties and concerns of their generation and you will gain a valuable insights.

The Younger Generation are becoming an increasingly important demographic.


Ask their views on your branding, the events that you run and listen to their feedback with curiosity, and most importantly do not take any of it personally.

Looking to the future, consider investing in making yourself attractive professionally to the next generation.

Look at how you can increase your professional longevity in ways that matter to your younger audiences.

And above all, listen to what they say.

Gavin Perrett

Gavin Perrett

Property Investment Consultant


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