June 20, 2017
Who doesn’t have a love hate relationship with video!
As an Entrepreneur you know it is important to build your profile and deliver your message.
Video has a far greater impact on social media platforms and part of the reason for that is that 40% of the population take in information visually and 15% by listening, and 5% audio-digital.
That means that 60% of the population are pre-disposed to video as a medium.
Video helps to increase the Know, Like, Trust factor for you: it helps your audience to feel more connected to you, when they can see you as You on video.
But it is hard if you want improve on the shaky handheld Facebook “Lives” and make quality videos.
Equipment, lighting, filming, endless takes just because you keep fluffing your lines ….
No wonder we call in the professionals!
Yet a camera crew, hair, makeup, setting, and full production can be beyond the budget for many starting out.
Very quickly you can find yourself back to square one: DYI video. Apart from the budget issue there is often anxiety that goes with seeing what we look like on video! I have had so many coaches and entrepreneurs confide to me that they avoid making videos because they don’t like how they look on screen..
Yet all is not lost.
You do not have to look like Brad Pitt or a supermodel, or call in a production crew to make your next training or marketing videos. You can give your videos that professional pazazz yourself.