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A Franchise Could Be The Perfect Solution

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The fear of failure can be paralyzing, especially when we have others counting on us.

As humans, biologically our natural instincts are to fight or run.

When we feel the fear of failure, we become anxious and nervous, which causes us to tighten up, freeze, then run.

In today’s world, running means turning to meaningless and time-consuming activities—typically around some type of electronic device.

As a result, we distract ourselves and lose sight of the important issues that can change our lives for the better.

Out of sight, out of mind—no worries.

Of course, that means finding solutions or finding change for the better is an impossible feat.

Eventually, we find ourselves right back at that decision point, repeating the same behavior.

Even for those of us with an entrepreneurial spirit, the idea of leaving a conventional, stable, full time, steady paycheck can be exciting, but also terrifying.

If we just look at the statistics of successful startups, that alone can instill fear, coupled with not really knowing how to get started.

The truth is, there’s no magic bullet to business success, or even making the decision to become your own boss, but I’m going to provide you with some great tips that empower and embolden you to gather your thoughts, weigh your options, and turn them into action.


Picture the worst result, then use your imagination to identify alternatives.

Realizing that the worst-case scenario can have alternatives is powerful medicine, which will relieve the pressure and make action possible.

Bringing fearful situations to light allows you to deal with them in a more rational way.

Identify Role Models

Take the time to read about and talk to successful business owners that you know or have heard about— not just in the category of business you’re considering.

These successful people were clearly able to overcome their fear of failure and move forward.

Find out how they did it and emulate their practices.

The 80% Rule

I had the pleasure of hearing Brad Sugars, world renowned speaker, restaurateur, and founder/president of the ActionCOACH franchise, speak and he shared this rule I like to pass on. 

When you are 80% sure, make a decision!

If you don’t, you’re simply looking for a reason to say no.

It is rare that you’ll ever be 100% about anything.

Don’t use that as an excuse.

If you keep things the same, don’t expect anything to change.

Don't Take It Personal

Not everything works out the way we want or hope—including business.

Just because a business fails, doesn’t mean that we are failures.

Suzy Kassem said it best in Rise Up and Salute the Sun (2010), “doubt kills more dreams than failure ever will.”

If the business fails, pick yourself back up and try again.

The decision will be much easier the second time around—I promise.

Buying A Franchise Can Help You Overcome The Fear

If you are particularly fearful of the idea of business ownership and are looking for a more measured way to enter into a new investment in yourself, your community, and business, I highly recommend considering franchising.

While no business or business model is guaranteed, franchising can drastically cut into some of the risks typically associated with a concept business or startup.

Training and Support

With most franchises, previous industry experience is not a requirement.

A good franchise will train you on running your business from start to finish.


The startup phase is always the most challenging for any business.


Franchisors have great leverage over their suppliers and can typically negotiate better than average rates, terms, and levels of service.


Franchises are usually preferred in most retail locations.

Ongoing Support

Franchisors are behind the scenes constantly looking for ways to make their franchisees more competitive and successful.

Whether you’re an Executive with years of experience in a Fortune 500 company, or a new mom that has decided to leave the job market to stay home with the children, there are hundreds of franchises out there where you can showcase your talents and build a lucrative business, while not having to worry about how you will be supported.

I hope that you found this information helpful, enlightening, and motivating enough for you to make a decision.

But just in case, here’s one last takeaway.

If you haven’t read the book The Millionaire Next Door by Thomas H. Stanley, Ph.D., I encourage you to do so.

Two-thirds of millionaires in the U.S. are business owners—that’s no coincidence.

So, what are you waiting for?

Nancy  E Williams

Nancy E Williams

Certified Franchise Consultant

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