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3 Principles for Overcoming Business Barriers

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Overcoming business barrier is something that every entrepreneur deals with. Here are a few instances

Have you ever been in a hurry to get somewhere important?

Maybe it’s the day of your big presentation or a meeting with some key clients.

You are all dressed up, excited and raring to go.

You have planned your journey down to the minute of arrival, jumped in the car and you’re off!

Suddenly, halfway along the road your car grinds to a halt.

You forgot the tank was empty!

You quickly manage to solve the problem get on your way.

Ten minutes later you discover a tree has fallen on the main road.

At this second unexpected and untimely roadblock you begin to panic, and quickly try a different route.

That is clogged and there you are in the middle of an unbearably long traffic jam. ARGHHH!!

This is how life can feel for most start-up entrepreneurs. Overcoming business barriers are a part of their life.

Too often I meet with aspiring entrepreneurs who have had an epiphany about a brilliant new concept that has never been done before and everyone will buy into it and they will become an overnight success.

The truth of the matter is that, it takes several years to become an overnight success. Overcoming business barriers are something they will have to deal with

Nothing ever goes as perfect as the plan.

There will always be these annoying things called barriers set out to disrupt your journey. By overcoming these business barriers one becomes a success.

Barriers can manifest themselves in the form of market shifts, changes in government legislation, unfortunate mishaps.

Some barriers even occur through just having a lazy co-worker, or even worse believing the negative comments someone made about your idea.

However they come, we all know they are not welcome to stay.

Nobody likes unforeseen circumstances that stifles success!

So when barriers come our way, what should be the reaction of a go-getting, confident, innovative, entrepreneur?

No great entrepreneur has ever played the victim. Overcoming business barriers have always been their only motive.

Things don’t happen to the great entrepreneurs, but rather they make it happen.

I am a firm believer that true entrepreneurs do not sit passively waiting for their ship to come in, but rather they swim out to go get it.

When opportunity doesn’t knock, build a door and knock it yourself.

Challenges: Overcoming Business Barriers 


I started my first business just after I turned seventeen.

It was a football coaching academy in north London.

We began from very humble beginnings, just two coaches with second-hand footballs teaching 20 children in my local park.

Three years down the line we have won national businesses awards, and now work with over 150 children every week.

From those humble beginnings things have moved onwards and upwards. Overcoming business barriers got me there.

In the ten years since, I have started more than sixteen ventures, bought my dream home, had my dream wedding and drive my dream car.

I also run an academy training more than 600 new entrepreneurs each year.

When people hear my story they often come away with the misconception that I faced no barriers and everything I touch quickly turns to gold.

Without going into too much detail I can categorically say, this is FAR, FAR, FAR AWAY from the truth.

I have been through more hurdles than an Olympic runner. Overcoming business barriers was all that I could think of.

Before I even became a business owner I had people doubting whether I could even make it as an employee.

These people were all too quick to point out obstacles to me: things such as, you are too young, too inexperienced, too poor to finance this …blaa blaa blaa!

When people pointed out barriers as to why I could never make it up the corporate ladder, my response was, “Fine, I will build my own ladder and climb up it myself”. Overcoming business barriers were something that I was focused on. 

So you are probably wondering what is it that allowed me to overcome business barriers.

Throughout the course of my journey many others have asked me the same question.

Those that don’t assume I am just crazy, or get thrills out of running into brick walls, didn’t understand why I had so much confidence in overcoming the same barriers that caused many others to quit.

It was not that I was blind to the existence of the roadblocks. But I knew I had to overcome business barriers that came in my way. 

Indeed I am fully aware of what lies in front of me.

The fact is I am even more conscious of what lies within me. 

There are three principles that have always steadied for overcoming business barriers.

They are skills, network and inspiration.

They are like the golden keys to cutting through any barrier.

How To Overcome Business Barriers


1. Skills for Overcoming Business Barriers


The skills we acquire are what create the opportunities we receive.

The more skilled you are the more road blocks you can break through.

Never begrudge money or time you spend on learning. This is your investment in your future opportunities.

You are investing to build up your human capital in order to become a person of high value.

Cristiano Ronaldo, the world’s most expensive footballer can do things with a football that very few other people on the planet can do.

This is why he is so highly valued.

In this competitive day and age, the traditional academic qualifications are not enough to get you past common barriers.

To stand out from the rest you must equip yourself with various other skills.

Communication skills, leadership skills, linguistic skills, people and project management skills, all go a long way in creating a way around barriers.

Read the books, attend the seminars watch and study the videos.

You will reap the rewards

2. Network for Overcoming Business Barriers

They say you need three things to start up a business.

These are relationships, resources and finance.

However I often find once I have the right relationships I automatically get the other two. Never underestimate the power of networking.

I have achieved certain levels of success simply because someone offered me a hand.

Likewise, I am always keen to help others.

Even if I personally can’t help another entrepreneur out, I am sure I know someone in my network that can.

It is just the way smart businesses operate.

We all know it is difficult to climb over barriers but it all becomes a lot easier when you can mutually support and work with each other.

3. Inspiration for Overcoming Business Barriers 

The final pillar I hold onto is inspiration. Being inspired by something or someone is usually the trigger to action. Inspiration helps one in overcoming business barriers. 

For that reason it is important to feed your inspiration so that you will be in constant action.

When barriers to success appear and times get hard in business it is easy to abandon ship.

This is when you will need to dig deep within yourself and find strength in a greater purpose.

When you reach a barrier monetary gain often proves a useless motivator because there may not even be any cash flow in the business.

When you reach this point, what is it that will keep you going?

Your inspiration could be a deep passion or love for your work, or a strong desire to help others through your work.

Whatever you find your deepest inspiration in, hold onto this above all other motivators.

When you reach a road block it will be your trigger to help you shoot through and continue your journey towards success.

Going back to the opening scenario of being stuck in a traffic jam on the way to an important meeting reminds me of a similar experience I had, trapped for over five hours in gridlocked traffic; fortunately for me I wasn’t heading anywhere important.

I watched how all the other hundreds of drivers sat there, many honking and screaming out the window of their cars.

They were all facing the same roadblock and doing what the typical person would do: complain.

Then I spotted one gentleman who decided to not sit and complain but get up and overcome his barrier.

This is the trait of an exceptional entrepreneur.

Realising that he was in danger of missing his big opportunity or make his big appointment, the young man hopped out of his BMW convertible and abandoned the car in the middle of the road.

He then grabbed his suitcase and continued the rest of his journey on foot.

As I watched him run past the other congested cars and the big roadblock up ahead it dawned on me that maybe barriers aren’t necessarily a bad thing.

Barriers are there to separate those who would like the goal from those who deserve the goal.

Sometimes it is easy to sit and complain with everyone and make excuses.

However the willingness to abandon everything, get up and run towards the goal, that shows you truly deserve it.

Barriers help us distinguish those who would like to achieve success from those who really desperately want and believe they deserve success.

So therefore the barriers are not designed to stop you, they are there to keep others out.

Go make it happen!

Junior Ogunyemi

Junior Ogunyemi

Inspirational Speaker | Entrepreneur | Author


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