Carl Reader

Carl Reader

Owns some businesses, written some books, and likes to talk. A lot.

Carl has worked with franchisors and franchisees since 2004 and has accumulated an outstanding understanding of how it works and offers inside knowledge of how to succeed within it. He is the best- selling author of both The StartUp Coach and The Franchising Handbook (published by Hodder), the resident business advisor at express.co.uk; a regular columnist in both the trade and the national press, and is an accomplished international keynote speaker at both franchising and small business events. He is a director of d&t Chartered Accountants, the UK’s leading franchise accountancy firm, The Bear Group, Selling a Franchise, and serves as an elected board member of the British Franchise Association.

Author Posts

Why Your Business Should Adopt A Failure Culture

A Startup’s Guide to Search Engine Optimisation and Search Engine Marketing

Brand Building for Start-Ups

Getting Your Business Ahead: Top Tips To Up Your Market Research Game

Dos and Don'ts of Starting a Business

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